ASUS : Through the years.........

ASUSTek Computer Inc., usually referred to as ASUS and in Chinese Huáshuò, and trading under that name, is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan Its products include desktops, laptops, notebooks, mobile phones, networking equipment, monitors, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearable’s, servers, workstations, and tablet PCs. 

ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings. They wanted to be on top of the list when it was coming to their products, so they changed their name to Asus. Now they appeared at the top, or just after Apple on any alphabetical list! After that the company went on making millions of circuits or full devices every year and makes billions of dollars in revenues! 

The company's slogan/tagline was "Rock Solid. Heart Touching", then "Inspiring Innovation. Persistent Perfection." and is currently "In Search of Incredible." 

Taiwan’s Information Technology industry has grown enormously over the last few decades and the country is now a dominant force in the global market. ASUS has long been at the forefront of this growth and while the company started life as a humble motherboard manufacturer with just a handful of employees, it is now the leading technology company in Taiwan with over 21,361 employees worldwide.

UNKNOWN FACTS OF ASUS

1. ASUS has manufactured 5 000 million motherboards! 
2. AsusTeK Computer Inc. (formally Asus) was founded on 2nd April 1989 as Pegasus.
3. Pegasus was renamed Asus to stay at top in alphabetical search results.
4. Asus was founded by four ex-Acer hardware engineers – M.T. Liao, Wayne Hsieh, Ted Hsu and T. H. Yung.
5. Asus’ tagline intially was “Rock Solid. Heart Touching”, then “Inspiring Innovation” and is currently “In Search of Incredible”.
6. Asus’s headquarters is in Taipei, Taiwan.
7. Asus has more than 21,361 employees worldwide (2013 data).
8. Asus is the world’s third largest PC vendor (after Lenovo and HP) according to the record of units sold in 2014.
9. Asus’ High-Tech Park which is located in Suzhou, China covers 5,800,000 square feet.
10. ASUS CEO, Jonney Shih, is keen on classical art, that’s why he demands his colleagues to create the pieces of art, not just technology. It’s the secret of refinement and beauty of ASUS products.
11. Asus operates more than 50 service sites across 32 countries.
12. Asus has more than 400 service partners worldwide.
13. Asus initially manufactured computer motherboards.
14. In September of 2005, Asus launched its very first PhysX accelerator card.
15. In December 2005, Asus entered into LCD TV market by launching its very first LCD TV – TLW32001.
16. In January 2006, Asus announced its cooperation with Lamborghini to develop the VX series.
17. On 9th March of 2006, Asus got selected by Microsoft to manufacture first Microsoft Origami (an ultra-mobile PC or UMPC) models.
18. In 2006, Asus got HSPM [Hazardous Substance Process Management) and IECQ [IEC Quality Assessment System for Electronics Component) certification.
19. On 5th January 2007, Asus launched its very first Linux-based OS running laptop – the Eee PC at COMPUTEX 2007 events in Taipei.
20. On 9th of September 2007, Asus announced that it will release notebooks with Blu-ray support.
21. In 2007, Oekom Research marked Asus as a highly environmental friendly company.
22. Sometimes developers are too focused on the technical characteristics of the product, that’s why it’s hard for them to understand why a certain product is sold in small amounts. To avoid such misunderstanding, one of the principles of ASUS company is to test the product as a customer, without thinking too much about the features, but trying to use it with convenience. It’s a means to reveal all the flaws of the product.
23. In January 2008, Asus announced its division into three independent companies – Asus (to manufacture computers and other electronics), Pegatron (to focus on OEM manufacturing of motherboards and other components) and Unihan Corporation (to focus on non-technical manufacturing such as cases).
24. In February 2008, Asus released its very first sound card – the Xonar DX.
25. In October 2008, Asus awarded with 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards.
26. In November 2008, Asus got EU Flower certification for its N-Series of notebooks.
27. 9th of December 2008, Asus became the member of Open Handset Alliance.
28. Asus ranked first position in the 2008 Taiwan Top 10 Global Brand survey.
29. In December 2010, Asus launched world’s thinnest notebook – the Asus U36.
30. Asus also manufactured Google Nexus 7 which was launched in July 2012.
31. In January 2013, the production of Eee PC was officially ended by Asus in the favor of manufacturing tablets and UltraBooks.
32. On 24th of July 2013, Asus announced the successor of Nexus 7 and released it after two days.
33. In 2013, Asus launched its most innovative gadget – the Transformer Book Trio which worked as an Android-based tablet (when detached to its keyboard) and worked as Windows 8-running PC (when attached to its keyboard).
34. In the first half of 2015 ASUS became the leader of SIM-free smartphones, with the market share of 29,6%of customers.

This visionary approach is the reason ASUS is able to bring high-quality innovation and design to all, and the reason for its widespread acclaim. ASUS products won 4,256 international awards and accolades in 2013 – that’s over 11 a day, every day. ASUS has consistently achieved significant year-on-year growth in terms of consumer notebook units shipped too, and closed 2011 on a high with revenues hitting US$11.9 billion.